Цитата:
What is HyperText
Hypertext is text which is not constrained to be linear. Hypertext is text which contains links to other texts. The term was coined by Ted Nelson around 1965 (see History ). HyperMedia is a term used for hypertext which is not constrained to be text: it can include graphics, video and sound , for example. Apparently Ted Nelson was the first to use this term too. Hypertext and HyperMedia are concepts, not products.
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Следовательно - "назвать сайт словом гипермедия" нельзя.
По крайней мере - формально. Кроме того, не вижу в нём (слове) ничего модного. Старинное слово, которое толком так и не прижилось... в отличии от multimedia, например